The battle over streaming dominance is getting heated, and Apple appears to be making some major power moves. It all started when Apple launched iTunes Radio in 2013 to compete with growing streaming services. After some initial setbacks, Apple then bought Dr. Dre and Jimmy Iovine’s Beats Electronics for a whopping $3 billion last May with plans to incorporate Beats into the larger Cupertino family. With iTunes’ 800+ million registered users and over 1 billion iOS devices sold around the world, Apple’s alleged proposal to pre-install the Beats’ streaming service on Apple products gives CEO Tim Cook a leg up on Pandora (valued at $3.2 billion) and Spotify (valued at $5.7 billion).

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