Well, we saw this one coming. This morning, CEO and founder Alex Ljung announced the launch of On SoundCloud, a new advertisement platform that will slowly bring audio and graphical ads to SoundCloud tracks and profiles. Yeah, I know–but we’ll get through this together. Although SoundCloud is keeping the program in the US for now, Ljung talked of plans to eventually introduce a subscription premium for users to get rid of the ads. But, thank god, they will only play on SoundCloud’s native website and apps, which means that bloggers like Black Sheep can keep giving you free music uninterrupted. I know that by now you’ve already let loose a few expletives (trust me, right there with you), but before you destroy anything around you in anger, hear me out. I’ll include a few personal SoundCloud favorites along the way.

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